To us the ability to develop a clear and effective client
message will always be the most important aspect of our business. We received our early-career training as members of the media, and that experience has been invaluable ever since.
We use our experience, background and training in the
areas of:
media relations/publicityspecial eventsspeechwritingcrisis managementpublications/newslettersMost of our efforts still involve the traditional public relations tools of telling our clients’ stories through press releases, specific story pitches and networking with professional travel writers. In keeping with the changes that occur on a regular basis, we are also using social media to disseminate our messages.
Still at the heart of our way of doing business, however, is our custom database of more than 4,000 journalists. Each news release and other communication are targeted according to content, region and media category. We maintain detailed notes on journalists with whom we work so each time we work with a reporter we can cater our communications to the needs of that specific journalists. Additionally, we proactively pursue leads generated through lists, newsletters and networking.
Media Relations Services
Bareback Bronco Ride, Cody, Wyoming
Lynn Kodash on Iceman, Cody, Wyoming
